Digital Strategy is not only important because it informs the strategy, but also because it provides a time to reevaluate and optimize your company goals, current tactics, target audience and more. ... Provide direction: A digital strategy will help you outline and create a clear path to strategic goals.
Why do you need a digital strategy?
Digital marketing can help brands improve their customer relationships. ... Digital marketing tactics like social media are not only great for improving customer service, but they can also help improve customer relationships by allowing brands to better get to know their customers' needs and wants.
